Beth Squires | Creative Digital Content, Brand Strategy + Storytelling

10 years of experience with publishers, brands + individuals. Freelance consultant.

Social Media | Brand Voice + Strategy | Publishing | Production | Editorial

Beth Squires is a London-based digital content consultant with a wide-ranging background as a writer, editor, video and social media producer, senior manager, and acting content and creative director, across brands and publishers.

In January 2013, US beauty subscription service Birchbox launched in the UK and Beth was hired as part of the leadership team, specifically to head up content and social media. Her responsibilities included brand voice, digital and print content strategy, social media strategy and direction, setting KPIs, budgeting, overseeing day-to-day execution, team hiring and management.

Beth pitched, closed, and led execution on several monthly box partnerships, including those with Pinterest, Trouva, and Susan Miller/AstrologyZone. She also spent a year as Acting Content + Creative Director – running the Birchbox creative team in addition to her regular responsibilities – and she led the full UK team’s strategy to maintain excellent team culture. In 2017, Beth left the company to go freelance.

Before Birchbox, Beth started her career at The Guardian. She was UK launch editor at PopSugar for three years, and worked on digital content for publishers including LOOK,, Yahoo! Movies,, Company,, and Saga, among others.

Beth has worked with both publishers and brands on digital content strategy, production and management, and is now working freelance with companies and individuals, with clients including
Lush Cosmetics
 and Vogue International.

If you have an idea for a project, or would like to know my rates
please send an email and let’s discuss it!